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Surf and SUP carrier brand with strong D2C presence. Known for beginner-friendly soft racks, board bags, and leashes.
Ho Stevie! is a direct-to-Amazon surf accessory brand. They sell traction pads, leashes, board socks, and soft rack pads. Everything is priced aggressively (often half the cost of comparable FCS or Creatures products).
Quality is entry-level. The soft rack pads work for occasional use. Not the brand you bet your new $800 Firewire on, but fine for an old longboard or a rental car vacation setup.
Did you know?
Ho Stevie! was founded in 2013 by a former Amazon employee who left to sell surf accessories direct-to-consumer. The name and cartoon-style logo are intentional jokes — the founder wanted the brand to feel fun, not premium.
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